![]() The market shift towards an 'omni-channel' business strategy, which implied that customer relations should no longer be managed separately for each channel but instead required a collaboration and integration of processes across the sales, service and marketing departments.The ongoing transition towards an independent, cloud-based CRM platform - mainly driven by the need to remain competitive and take on that was providing its software platform as a service, hosted in the cloud, meaning customers didn’t have to worry about upgrades, versions and infrastructure. ![]() SAP needed a response to two major challenges within the broader CRM market: It helps to consider the Hybris acquisition within the broader context of SAP's Customer Relationship Management (CRM) strategy. Then there was Customer Engagement and Commerce At this point the name 'Hybris' simply refered to the newly acquired ecommerce platform - with Hybris v5 being the most current release at that time. It all started in 2013, when SAP decided to add an ecommerce solution to its portfolio by taking over a high-end Swiss-German ecommerce software builder, called Hybris. The easiest way to clarify the current state of affairs is to understand how we got here. At the same time, you should also get a better understanding of how SAP Commerce fits within the broader SAP product portfolio. My goal is to help you see clear in terms of the different products, names, options and versions that are floating around in the SAP customer experience universe. ![]() All our Digital Marketing & Design offers.Business Intelligence & Data Visualization. ![]()
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